This Cookie Policy explains how Heli-Beds uses cookies and similar technologies on this website.
Cookies are small files placed on your device. Similar technologies include browser storage, pixels, tags, and scripts that help a website remember information or understand how it is being used.
1. Why We Use Cookies
We use cookies and similar technologies to:
keep the website, basket, and checkout working
remember cookie consent choices
support account, security, and checkout sessions where used
help protect the site from misuse
understand how visitors use the website, where optional analytics are accepted
measure whether advertising led to a call, enquiry, or order, where optional advertising cookies are accepted
support payment and embedded third-party services where needed
2. Types Of Cookies We Use
Type | Purpose | Consent |
|---|---|---|
Strictly necessary | Basket, checkout, security, session, and consent-preference functions needed for the website to work. | These cannot be switched off through the cookie banner. |
Analytics | Helps us understand site traffic, popular pages, and shopping journeys so we can improve the website. | Used only where you accept analytics cookies. |
Advertising | Helps us measure Google Ads performance and attribute calls, enquiries, and completed orders to advertising. It may also support ad personalisation where Google provides it. | Used only where you accept advertising cookies. |
Payment and checkout | Payment providers may set cookies or use secure browser storage to process payment and prevent fraud. | Used where needed to provide checkout and payment services. |
Embedded media or third-party content | Some embedded content, if added to the site, may set cookies from the relevant third party. | Used only where required by the feature and, where needed, with consent. |
3. Strictly Necessary Cookies
Strictly necessary cookies and browser storage help the site provide core services requested by the customer. This may include:
remembering items in your basket
keeping checkout information available while you complete an order
storing your cookie consent choice
supporting account login or secure admin/customer sessions where used
protecting forms, checkout, and payment flows
These technologies are required for the website to work properly.
4. Analytics Cookies
If you accept analytics cookies, we may use Google Analytics 4 to understand how visitors use the website. This may include visits, pages viewed, link and button interactions, shopping journeys, approximate location, and device or browser information. Analytics helps us improve page speed, navigation, product discovery, and checkout journeys.
Analytics consent is denied by default. Analytics cookies are not set unless you make a positive choice to accept them through the cookie banner or consent controls.
5. Advertising Cookies
If you accept advertising cookies, we use the Google Ads tag AW-704083833 to measure whether an advert led to actions such as a telephone call, enquiry, checkout, or completed order. Google may receive page, device, browser, and interaction information and may use cookies or similar identifiers for measurement and, where available, ad personalisation.
Advertising, ad-user-data, and ad-personalisation consent are denied by default. The Google Ads tag is not loaded unless you make a positive choice to accept advertising cookies. Google Ads conversion events are sent only for conversion actions that Heli-Beds has configured in Google Ads.
6. Payment Provider Cookies
When you use checkout, payment providers such as Stripe or Opayo may use cookies, scripts, or secure browser storage to process payments, detect fraud, and keep payment forms secure.
These services have their own privacy and cookie information.
7. Managing Your Preferences
When you first visit the site, the cookie banner gives equally available options to accept or reject optional cookies, or to choose analytics and advertising settings separately. Optional cookies are switched off until you make a positive choice.
You can change or withdraw your choice at any time using the Cookie settings control in the website footer. You can also clear this site's cookies or use your browser settings.
Most browsers allow you to block, delete, or limit cookies. Blocking all cookies may stop basket, checkout, account, or payment features from working correctly.
8. Similar Technologies
The website may also use local storage or session storage in your browser. These are not always traditional cookies, but they can perform similar functions, such as keeping basket or checkout information available between pages.
9. Changes To This Policy
We may update this Cookie Policy if the website, checkout, analytics, or third-party services change. The latest version will be shown on this page.
10. Contact
For questions about cookies or privacy, contact Heli-Beds at sales@helibeds.co.uk or call 01793 388605.